Among these top rentals, some properties had reviews with repetitive comments such as “the best experience”, “!”, and “love.” People keep returning to these Airbnb properties run by friendly hosts that make travelers feel welcome, safe, and connected to locals. 3) Travelers tend to be more content with accessibility to desired activities and feel safer after they build good business relationships with responsive hosts.Īll the top 10 Airbnb properties make people feel they had received an exceptionally valuable experience from their short-term rentals. These information barriers prevent travelers from feeling safe when they choose Airbnb properties online.
In addition, security systems of Airbnb houses are not indicated on the page either. This limited access to information becomes an even bigger barrier when some pages only have very few and short review, let alone some people are too nice to leave bad reviews when their names are shown publicly. Additionally, the travelers can only see partial information about the hosts on their profiles. Airbnb currently provides travelers with very limited information about its hosts through reviews and hosts' profiles. In contrast to travelers staying at hotels, Airbnb travelers can only know hosts' credibility through Airbnb, instead of multiple online sources. The current product causes some barriers for travelers to feel confident that their rental is safe before they visit it. Travelers’ sense of safety comes from the Airbnb hosts, the location of the rentals, and the security systems of the houses. 1) Travelers' expectations of their lodging experience sets a baseline criteria for their price comparisons between Airbnb and hotels.Ī sense of safety is important for all travelers. If this interaction is negative, people will feel that they received less value from the experience than they expected. If this interaction is positive, people will feel like they received a bonus from the experience by gaining a greater sense of safety and support, making the price a greater value than they expected. This fourth characteristic is the added face-to-face interaction that travelers can have with their hosts, especially for private rooms and shared rooms. In addition to the three characteristics above that travelers look for before they book a short-term rental, a fourth characteristic exists that determines whether travelers feel they have gotten a good value from their Airbnb after they have stayed there. When all three of these conditions are met for travelers, they are more likely to choose Airbnb if the place is cheaper or if the Airbnb provides more privacy for a large group such as through the rental of an entire apartment. Want to read more about how companies use the aha-moment to improve their products? Read this post about different ways the aha-moment can be used.Before booking a place to stay, travelers compare the Airbnb places with hotels that offer similar experiences in terms of 3 characteristics - the comfortability of the interior environment, the properties' accessibility to travelers' desired activities and places in the city, and the sense of safety that the places offer. On top of that, you’ll automatically get notified when new and interesting aha-moments start appearing for your app or website. This report only needs one input and can automatically uncover your Aha-Moment what is the conversion action you want to optimize for? Sending 15 messages in the first 3 days.
The aha-moment is the moment when users finally gain value from an app or website.
0 kommentar(er)
